Brand context repository & MCP

The style guide is dead.
Long live the brand context.

Your brand context, live inside every AI tool you use. Structure it once. Your tools pull it live.

For marketing teams, agencies, and brand operators using AI tools every day. Today it's Claude. Tomorrow it's something else. The context survives the swap.

The problem

AI made brand consistency harder, not easier.

Scattered brand docs.

Five tabs open. Three versions of the voice doc. Nobody knows which one is current. The PDF is from 2019. The Notion page contradicts the Drive folder.

Off-brand AI output.

ChatGPT has the 2024 version. Claude has the trimmed-for-context version. Gemini has whatever someone grabbed last Tuesday. Every tool sounds like a different brand.

Hours of rework.

Edit. Re-prompt. Edit again. The fix takes longer than writing from scratch. Multiply that by every asset, every week.

How Tonika works

One source. Every tool. No drift.

01

Structure your brand context

Voice, positioning, messaging, audiences, visual identity, product, competitors. Seven libraries, version-controlled records. The difference between having brand docs and having brand context AI tools can consume.

02

Connect your tools

MCP-compatible tools pull your brand context on demand. Claude, Cursor, and every client that supports the protocol. No export step. No stale files.

03

Export to everything else

Markdown, JSON, system prompts, plain text. For tools without MCP support, structured exports in the format each one needs. Update the source. Every export reflects the latest.

What you get

Five things Tonika does that nothing else does together.

One source every tool consumes.

MCP-compatible tools pull your brand context on demand. Everything else gets structured exports. One source. Every tool. No paste.

Vendor-neutral by protocol.

MCP for live access. Markdown, JSON, and system prompts for everything else. No lock-in to a single model. Today it's Claude. Tomorrow it's something else. The context survives the swap.

Arrive with a mess. Leave with a system.

Tonika meets you wherever your brand documentation currently lives, even if that's nowhere. Take the archetype quiz, import the docs you have, or build from scratch with starters. You end with structure either way.

Health scores.

Every library gets a completeness signal. You see exactly what is documented, what is thin, and what is missing. The gap shows up here before it shows up in AI output.

Version control.

Track every edit. Roll back to any version. Approve the record and lock it. Everyone uses it.

Methodology

Built on the Source Canon framework.

Source Canon is a framework for structuring brand context so AI tools can read it. Tonika is not a style guide PDF. Not a wiki. Not another doc nobody updates. It is a brand context repository structured around how brand context actually gets consumed. By humans. By briefs. By AI.

0
Brand libraries
MCP
Native
0+
Export formats
0%
Vendor-neutral
  • Voice and tone, captured operationally
  • Positioning that survives an audit
  • Messaging that ships, not slogans
  • Health scores per library, not vibes
Free tool · Brand archetype quiz

Your brand is a beast. Which one?

Ten questions. Two minutes. No email required. Get your primary and secondary archetype, the tension between them, and a shareable profile you can feed into the rest of your brand context.

12 archetypes·132 combinations·~2 minutes
Take the quiz Or browse all twelve →
Lion — Authority
Lion
Phoenix — Reinvention
Phoenix
Mermaid — Depth
Mermaid
Owl — Wisdom
Owl
Raven — Mystery
Raven
+7
more
Pricing

Start free. Scale when the canon grows.

MCP

MCP server access is included on every paid plan. Solo, Team, and Agency. Free stays on exports.

Free
$0
Solo, one brand

For the operator testing whether structured brand context changes their AI output. One brand, no commitment.

  • 1 workspace
  • Core libraries
  • Markdown exports
  • Community support
Join Waitlist
Solo
$29
Per month

For the fractional consultant or in-house lead running one brand across every AI tool they touch.

  • 1 workspace
  • MCP server access
  • All exports
  • AI Builder
  • Health scores
Join Waitlist
Team
$79
Per month

For in-house teams that need shared visibility, approvals, and the same source across seats.

  • 3 workspaces
  • 5 seats
  • MCP server access
  • Version history
  • Approvals
Join Waitlist
Agency
$179
Per month

For multi-brand operators: up to 30 brands, portfolio health scores, client handoffs.

  • 30 workspaces
  • 15 seats
  • MCP server access
  • Client handoffs
  • Priority support
Join Waitlist
See full pricing →

Start structuring your brand context.

Free tier. No credit card. A workspace in under a minute.