Built by a brand strategist who needed this tool.
Launch kits built by hand for client launches, made repeatable for every client you run.
Nicole Cathcart.
Brand strategist. MA Communication, Johns Hopkins. Runs Awestruck Labs, an AI-native brand strategy practice.
Built Tonika because the launch work she runs for clients had no product form. Every client needed the same thing before a launch. One place with the guidelines, the messages, and the links, checked before anything shipped.
Where Tonika came from.
Before Tonika was software, it was a page. For client launches, Awestruck Labs built one page per launch with the calendar, the messages for each audience, the captions, the posting guidance, and the links. Everything a client's team needed sat in one place. Tonika turns that page into a product that works for every client you run.
What we mean by brand engineering.
Brand engineering is the work of turning a brand's positioning, claims, and standards into rules that people and AI tools can apply. Most tools built for it serve one company's own brand. Tonika is brand engineering for people who run more than one brand.
