How it works
Three steps. Every brand. Every tool.
From scattered docs to one source AI tools can actually read.
Step 01
Import or build.
Paste existing brand docs, upload files, or use the AI builder to start from scratch. Tonika structures whatever you bring.
ImportSample data
How would you like to start?
Start fresh
Build your brand system step by step. We'll guide you through the most important pieces first.
Best if you're defining your brand for the first time
Import existing docs
Upload your brand guidelines, style guides, or strategy docs. We'll organize them into your workspace.
Best if you have existing brand documentation
Take the quiz
Discover your brand archetype in 10 questions. We'll seed your workspace with voice, positioning, and audience records that fit.
Best if you want a sharp starting point in under 5 minutes
Step 02
Organize into seven libraries.
Voice, positioning, messaging, audiences, visual identity, product, competitors. Starters scaffold each one. Health scores show what's complete.
OrganizeSample data
Seven libraries, one structure
Libraries
Voice + Tone
Positioning
Messaging
Audiences
Visual Identity
Product
Competitors
Positioning
4 recordsCategory framev3 · updated 4d ago
Point of viewv2 · updated 2w ago
Wedge against incumbentsv1 · updated 1mo ago
Elevator pitchv4 · updated 6d ago
+ Starter prompts scaffold each library
Step 03
Connect.
MCP-compatible tools pull your brand context on demand. Everything else gets structured exports in the format each one needs. One source. Every tool.
ExportSample data
One source → every surface
Include libraries:
Include prompt library
Appends all prompts to the export output.
Claude SKILL.md
System prompt optimized for Claude projects and Claude Code.
StarterChatGPT Custom Instructions
Formatted for ChatGPT's custom instructions field.
StarterGemini Context
Structured for Google Gemini's context window.
StarterPortable Markdown
Clean markdown for any tool, documentation, or onboarding.
48 records across 7 libraries