Rebrands
A rebrand kit that retires the old brand cleanly.
The new name, the new claims, and the words to stop using, checked across every asset before launch.
What's in the kit.
- 01
Before launch.
What's changing and why, an old-to-new name map, and the retired claims list.
- 02
Launch day.
Announcement copy, team posting guidance, and updated boilerplate.
- 03
First 30 days.
Partner and customer messaging, plus review rules that stop the old name from shipping.
Example structure. Kits are in development.