Product launches
A product launch kit that counts down to launch day.
Messages for each audience, enablement for sales and support, and posting guidance for the team, in one page per launch.
What's in the kit.
- 01
Four weeks out.
Positioning, key messages by audience, and approved claims.
- 02
Two weeks out.
Sales and customer success enablement, FAQ, and objection handling.
- 03
Launch week.
Posts and captions for the team, partner copy, and tracked links.
- 04
After launch.
Follow-up posts and the next round of links.
Example structure. Kits are in development.