Product

Your brand context, structured and connected.

Structure your brand. Connect your tools. See what's complete and what's missing.

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Pillar 01

Structure.

Seven libraries with starters. Voice, positioning, messaging, audiences, competitors, visual identity, product. Built from the Source Canon methodology.

  • Twenty-six starters
    Scaffolds that show you what a complete library looks like.
  • One source per brand
    One workspace per brand. No duplicate docs. Records, not pages.
  • Versioned records
    Every edit tracked. Roll back when something drifts.
Brand
Awestruck
Voice + Tone
Positioning
Messaging
Audiences
Visual Identity
Product
Competitors
Seven libraries
Pillar 02

Connect.

MCP-compatible tools pull your brand context on demand. Everything else gets structured exports. One source feeds every tool without copy-paste degradation.

  • Format-native
    Each tool gets the format it actually consumes.
  • Vendor-neutral
    Switch tools. The context comes with you.
  • One-click copy
    Quick reference for hex codes, boilerplate, one-liners.
Source
Tonika canon
18 entries · 7 libraries
Claude
SKILL.md
ChatGPT
Instructions
Gemini
Context
Cursor
.cursorrules
Markdown
Portable
One source. Five destinations.
Pillar 03

Measure.

Health scores show completeness library by library. Gap detection surfaces what's stale, missing, or inconsistent. Version history tracks every change.

  • Completeness scoring
    See exactly what's documented and what isn't.
  • Gap detection
    Tonika tells you what's missing before AI does.
  • Staleness flags
    Know when a record hasn't been touched in months.
Health
0
of 100
Brand health score

See it in action.

Three steps. Every brand. Every tool.

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