Health scores
See what's complete. Fix what's missing.
Your Google Doc doesn't tell you what's missing. Tonika does.
Completeness, scored.
Every library gets a percentage. Voice at 80%. Audiences at 30%. You see exactly where the brand is thin before the next AI output reveals it.
CompletenessSample data
Coverage by library
54%overall brand health
Voice + Tone
3 records·0/4 startersHEALTHY
Positioning
4 records·0/4 startersHEALTHY
Messaging
1 record·0/4 startersSPARSE
Audiences
0 records·0/3 startersEMPTY
Visual Identity
35 records·1/4 startersHEALTHY
Product
5 records·0/4 startersHEALTHY
Competitors
0 records·0/3 startersEMPTY
Gap detection.
Tonika flags missing records, undefined audiences, and contradictions across libraries. You get a punchlist, not vibes.
Gap detectionSample data
Punchlist · 5 issues
CRITICAL·Audiences
No primary audience defined
AI outputs will default to generic personas.
CRITICAL·Competitors
Competitor set empty
Positioning has nothing to differentiate against.
WARNING·Messaging × Voice
Contradiction detected
Hero claim uses "playful"; voice principles say "measured."
WARNING·Messaging
3 of 4 starter prompts unanswered
Category frame, value pillars, proof points.
INFO·Product
No feature taxonomy
Naming will drift across briefs and decks.
Staleness flags.
Records untouched for 90 days surface automatically. Brand context decays. Tonika tells you when.
StalenessSample data
Records by last edit
0d
30d
90d
180d
Tone principlesVoice
12dFRESH
Category framePositioning
34dFRESH
Hero claim v2Messaging
71dAGING
Color systemVisual
92dSTALE
Proof pointsMessaging
118dSTALE
Pricing narrativeProduct
184dSTALE
Threshold90 days · auto-flagged