Agency handoffs

Hand off a live brand. Not a stale PDF.

Agencies build brands then hand over a Google Doc that degrades on contact.

The problem

Why this is broken.

Client teams cannot find the latest version. The brand drifts within weeks of handoff. The work you delivered becomes a folder nobody opens.

Every new hire on the client side rebuilds context from memory and Slack scrolls. Six months later your brand looks nothing like the engagement you delivered.

How Tonika solves it

The fix.

OrganizeSample data
Seven libraries, one structure
Libraries
Voice + Tone
Positioning
Messaging
Audiences
Visual Identity
Product
Competitors
Positioning
4 records
Category framev3 · updated 4d ago
Point of viewv2 · updated 2w ago
Wedge against incumbentsv1 · updated 1mo ago
Elevator pitchv4 · updated 6d ago
+ Starter prompts scaffold each library

Structured workspace, not a deck.

Client inherits the workspace in Tonika. Every record sourced, versioned, named, organized across seven libraries.

CompletenessSample data
Coverage by library
54%overall brand health
Voice + Tone
3 records·0/4 startersHEALTHY
Positioning
4 records·0/4 startersHEALTHY
Messaging
1 record·0/4 startersSPARSE
Audiences
0 records·0/3 startersEMPTY
Visual Identity
35 records·1/4 startersHEALTHY
Product
5 records·0/4 startersHEALTHY
Competitors
0 records·0/3 startersEMPTY

Health scores travel with it.

The client team sees what's complete and what they need to maintain.

Export · Lumen Studio canon
Claude SKILL.md
system prompt
ChatGPT Instructions
custom instructions
Gemini Context
context pack
Portable Markdown
markdown
Update once→ Every tool gets the latest

Export Kit keeps working.

Their AI tools keep getting fresh context after you're gone. The brand stays alive.

MethodologySample data
The Source Canon framework
Step 01
Marketing map
Step 02
Positioning
Step 03
Identity
Step 04
Messaging
Step 05
Marketing plan
Same workflow used in senior brand strategy engagements

Approvals built in.

Team tier locks the approved record. New edits go through review.

Recommended tier

Team or Agency.

$79 or $179/mo

Team for client handoff workflows. Agency if you're handing off multiple brands across a roster.

With MCP

With MCP, the handoff stays live. The client team connects their AI tools to the workspace you built. Every session pulls the latest brand context. No re-export after every update. The brand stays current without anyone remembering to send a new file.

Start structuring your brand context.

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