Brand audit and health

Your brand guidelines have gaps. Tonika shows you where.

Brand docs are incomplete and nobody knows what's missing until AI output goes off-brand.

The problem

Why this is broken.

There's no visibility into what's stale or absent. The audit is always reactive: someone notices the output is wrong, then you trace it back.

By the time the gap surfaces, you've shipped off-brand assets to the public. Cleanup is more expensive than prevention.

How Tonika solves it

The fix.

CompletenessSample data
Coverage by library
54%overall brand health
Voice + Tone
3 records·0/4 startersHEALTHY
Positioning
4 records·0/4 startersHEALTHY
Messaging
1 record·0/4 startersSPARSE
Audiences
0 records·0/3 startersEMPTY
Visual Identity
35 records·1/4 startersHEALTHY
Product
5 records·0/4 startersHEALTHY
Competitors
0 records·0/3 startersEMPTY

Health scores by library.

Each of the seven libraries scored on completeness. See the weak spots at a glance.

Gap detectionSample data
Punchlist · 5 issues
CRITICAL·Audiences
No primary audience defined
AI outputs will default to generic personas.
Fix →
CRITICAL·Competitors
Competitor set empty
Positioning has nothing to differentiate against.
Fix →
WARNING·Messaging × Voice
Contradiction detected
Hero claim uses "playful"; voice principles say "measured."
Fix →
WARNING·Messaging
3 of 4 starter prompts unanswered
Category frame, value pillars, proof points.
Fix →
INFO·Product
No feature taxonomy
Naming will drift across briefs and decks.
Fix →

Gap detection.

Tonika identifies missing records, undefined audiences, contradictions across libraries.

StalenessSample data
Records by last edit
0d
30d
90d
180d
Tone principlesVoice
12dFRESH
Category framePositioning
34dFRESH
Hero claim v2Messaging
71dAGING
Color systemVisual
92dSTALE
Proof pointsMessaging
118dSTALE
Pricing narrativeProduct
184dSTALE
Threshold90 days · auto-flagged

Staleness flags.

Records untouched for 90 days surface automatically. Decay tracked, not assumed.

DashboardSample data
Whole brand · one glance
Overall0%7 libraries
HealthySparseEmpty

Visual completeness dashboard.

One screen, the whole brand. Send it to your team or your client.

Recommended tier

Free works to start.

$0

Basic health scores ship in Free. Upgrade to Solo or higher for full scoring, gap detection, and staleness flags.

With MCP

When you fix a gap in Tonika, every connected tool gets the update. MCP means the fix propagates on the next pull. No re-export. No 'did everyone get the new version' email.

Start structuring your brand context.

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